I remember 10cc from the Seventies—though I don’t remember if I personally had any of their records. I recently found a copy of this, their first LP, from 1973, which I know I had not heard before, so I was curious. The cover is intriguing, and mildly disturbing, as “10cc” is spelled out with what looks like inflated, damaged and repaired, sausage casings—or possibly condoms—come alive like balloon animals. It’s pretty great. I also looked them up on the big computer, and it turns out their Wikipedia page is practically a full-length biography. I don’t know if I’ve ever seen such a long Wikipedia page. Weird. Check it out if you’re curious, and you’ve got an afternoon. I was also reminded of their song “Life is a Minestrone” —which is one thing I could have gone to my grave without thinking about ever again and been just as well. The song I have always associated with this band is their 1975 hit, “I’m Not in Love” —which I always had a fondness for. It gave me a somewhat intrigued, slightly adult, mysterious feeling. Listening to it now, it’s still pleasant, but really, it’s just a nice melody and a lot of air. And the “big boys don’t cry” part, in the middle, makes me cringe.
As far as this record, it’s just not for me. It’s jaunty, goofy, upbeat, clever, but too much of all of those for my enjoyment. People who like, say, the really goofy end of the Frank Zappa spectrum might like this record. They are funny guys, yet not clowns nor comedians, yet funnier than clown or comedians. Too funny. One of the band members goes by LOL CRÈME, which I always thought was one of the better rock star names. And this is back when LOL simply meant LOL. (My word processing added the little accent above Crème, I’m not sure why, but I’m going to leave it. It’s funny.) Oh, and one more thing, there has long been a controversy about what the name of their band means (it’s a very cool band name, 10cc). I’ll clear that up right now. 10cc, or 10 cubic centimeters—which is roughly equivalent to .33814 ounces—is the amount of hard liquor (80 proof) it takes for each member of the band, otherwise known as “lightweights,” to become silly, even goofy. I’d say in recording this record, they must have consumed nearly 1000cc, or one liter, each, of hard liquor (80 proof). Or the equivalent.
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